Article marketing is a very powerful and time tested marketing tactic that many successful marketing campaigns have been built around.
Making use of articles to market your products and services can help someone to establish a degree of credibility in the market as well as build a substantial network of backlinks to their websites and attract targeted traffic in the process.
However one of the greatest mistakes that is often made amongst individuals who are new to internet marketing is that they do not build a list.
Why You Need To Start Building A Subscriber List From Your Articles
When I say building a list I am talking about building a list of subscribers that will provide you the opportunity to remind your visitors to come back and visit your site again and again.
The reason why building a list of subscribers is so crucial is because without it, you will have to continually get new visitors to your website if you want to have a lucrative internet business.
Additionally constantly driving new visitors to your website, you will also have to deal with the fact that more than 90% of your sites visitors will not purchase anything on the first visit and most likely won’t purchase anything on the second or the third.
It has been noted that your average consumer needs to be exposed to an offer at least five to 7 times before they purchase. On the majority of occasions it will take even longer than that.
So the question is: “If you do not have any way of contacting your visitors after their first visit, what happens to all of that traffic you spent time getting to your website?” It’s gone, and most likely forever.
So building a list of subscribers is of the highest importance if you really want to get the most leverage from your article marketing efforts.
There are two main issues individuals have when it comes to article marketing and list building and they are:
1. Article marketing is a long term traffic strategy and will take time to yield substantial results.
2. How do you connect with your list effectively so as to make your efforts worthwhile?
Leveraging Your Articles For Increased Traffic
With regards to article marketing being a long term approach, this is true, however there are several ways to get the most from your articles to bring in still more traffic.
You can turn your article into a pdf and upload your content to document sharing sites. You can also convert your articles into video format and upload them to a good number of video sharing sites.
You can also convert your articles into podcasts and upload them to itunes and other podcasting sites for further market share.
Another thing you can do is take some of your articles and make them into a short report and upload your report to free download sites. These are but some of the things that you can do to truly ramp up your article marketing results.
How Do I Connect With My List?
Article traffic is not only the least difficult to communicate with, but it is also the best quality of subscriber that you can get on your list and here’s why…
Subscribers who come from article marketing directories are accustomed to reading. So when the time comes to send an email to your list you can basically apply the same format that you did when you wrote your article, to your email.
Individuals who sign up to your list from article directories are about as targeted as a subscriber as you can acquire on the internet. Think about it, this particular person had to find your article as a result of a search they did on a certain keyword or phrase and now they are on your list. Absolutely phenomenal.
So the question is: “Are you making use of article marketing to build your list?”
If not, I firmly advise you to get started immediately as an email marketing list will give you the leverage you need to really develop a solid long term internet enterprise that is successful.
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